AI & AUTOMATION / MICROSOFT POWER PLATFORM

PROTOTYPE CASE STUDY

From incoming emails to actionable customer requests.

AI Customer Request Center turns email-driven work into structured, traceable requests—with business validation and human review built in.

Built by Arc Innovations as a prototype. Screenshots show the demonstration environment; no measured client savings are claimed.

THE CHALLENGE

Your inbox should not be your tracking system.

RFQs, orders, product questions, and support requests arrive as email text and attachments. Employees then re-enter information, look up customers and products, organize documents, and decide who should act.

The friction

  • Repeated email triage and data entry
  • Missing or inconsistent customer and product references
  • Documents scattered across inboxes
  • Exceptions without a clear reason for review
  • Commercial risk from unsupported automatic replies

THE SOLUTION

AI understanding. Trusted data. People in control.

Understand the request

Extract request type, customer, product, quantity, requested date, priority, language, and confidence. Missing information stays empty rather than being invented.

Validate before routing

Match customers in Dataverse and validate product codes against the Product Catalog. Combine deterministic business rules with AI confidence.

Give the team context

Create a request record, organize attachments, prepare a reply draft, and notify the team in Teams. Keep uncertainty visible.

HOW IT WORKS

One workflow, two controlled paths.

Architecture of the AI Customer Request Center
Source architecture from the supplied case study. Business validation controls routing. Click to view full size.
  1. Understand the email

    A custom AI Builder prompt produces structured fields from the incoming Outlook message.

  2. Validate business references

    Power Automate matches the customer and checks product codes against trusted master data. Confidence is one input, not permission to bypass rules.

  3. Create the request

    Dataverse stores status, priority, owner, AI summary, and review notes.

  4. Organize documents and draft a reply

    SharePoint folders are created when attachments exist. A second prompt prepares a reply in the customer’s language without confirming price, availability, or delivery.

  5. Route and notify

    Validated requests are assigned. Unknown, ambiguous, or invalid requests become Needs Review, with the reason recorded and a relevant Teams notification.

THE OPERATING WORKSPACE

Manage requests, not flow runs.

The model-driven Power Apps workspace gives employees one queue for assigned requests and review-required exceptions. They can search, assign, review, and complete business records without opening Power Automate.

Customer Requests model-driven app queue
Request type, product, priority, confidence, and status in one operational view. Click to view full size.

PATH 01 / VALIDATED REQUEST

Known customer. Valid product. Assigned request.

In the demonstration, an RFQ from Alfa Meccanica Srl refers to product AX-450. The customer is matched, the product is validated, and the request is assigned to the account owner.

  • RFQ classified and structured
  • Customer and product matched against business data
  • Request created and assigned
  • Attachment stored in SharePoint
  • Reply drafted for employee review
  • Teams notification with supporting document link
Assigned RFQ record with validated product, owner, draft response and document link
Demonstration request: the business record brings operational context together. Click to view full size.

PATH 02 / HUMAN REVIEW

High confidence does not override an invalid product.

The second RFQ contains product ZZ-999, which is absent from the Product Catalog. AI understands the email, but the deterministic product check prevents automatic processing. The record is marked Needs Review.

A clear reason to act

“Product ZZ-999 was not found in the Product Catalog.” The reason is stored on the request, so the reviewer has immediate context.

Needs Review request showing an invalid product and the reason for manual review
A trusted-data validation rule overrides the automatic-routing path. Click to view full size.

COLLABORATION

Bring the work to the right people.

Teams card for a validated customer request
Validated request notification with a SharePoint folder link. Click to view full size.
Teams card for a request requiring manual review
Review notification explains the failed product check. Click to view full size.
SharePoint request document folder
Attachments are organized in a predictable customer/request structure. Click to view full size.

BUSINESS VALUE

Capabilities demonstrated. Outcomes to measure.

BeforePrototype capabilityPilot measure
Manual email interpretation and re-entryStructured extraction and request creationHandling time and corrections per request
Repeated customer and product lookupsValidation against trusted business dataMatch accuracy and invalid-reference detection
Attachments spread across inboxesRequest-linked SharePoint foldersDocument retrieval time and completeness
Unclear exceptionsNeeds Review status with a stored reasonReview completion time and missed exceptions
Replies composed from scratchCustomer-language reply draftsDraft acceptance rate and editing time

These are suggested pilot measures, not measured results from a client deployment.

THE STACK

Microsoft tools, one business process.

Power Automate

Workflow orchestration

Dataverse

Business data and requests

AI Builder

Email understanding and drafting

Power Apps

Operational workspace

SharePoint

Request documents

Microsoft Teams

Notifications

Outlook

Email intake

Solutions & environment variables

Deployment configuration

WHERE IT FITS

Adapt the pattern to your workflow.

Sales inquiries & RFQsSupport intakeSupplier requestsShared mailbox triageDocument-heavy approvalsInternal service requests

A production rollout needs agreed routing rules, permissions, licensing, monitoring, retry behavior, and acceptance tests. Those requirements are scoped for each engagement.

YOUR NEXT STEP

Have a similar email-driven process?

In a free consultation, we can review one workflow and discuss which parts are suitable for automation, where human review belongs, and how to evaluate a pilot.

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